Westbourne Residences

CHALLENGE

JAGO Development Inc. wanted to launch and drive sales of the Westbourne Residences development in New Westminster.

SOLUTION

Indaba developed a comprehensive social media strategy and execution plan with the goal of drawing potential home buyers, increase project awareness, drive home sales, and drive traffic to the Westbourne Residences website.

Indaba developed and executed a social media strategy that included:

• Facebook, Twitter, and Instagram campaign
• Development and execution of the regional photo contest: Made in New Westminster
• Native and social advertising campaigns
• Influencer outreach

RESULTS

The launch of Westbourne Residence’s campaign drew in a significant amount of engagement and directly drove 2% of overall sales to the development.

• $2,000,000 in sales directly attributed to the social media campaign with an ROI of over 10,000%
• Successful photo contest with over 100 entries
• Over 10,000 engagements across all social channels over a 6-month campaign