SOTHEBY’S INTERNATIONAL REALTY

DATE
2012 – 2013

CLIENT
Sotheby’s International Realty

SERVICES
Social Media

CHALLENGE

Sotheby’s International Realty Canada approached Indaba with a fractured online presence and no clear social media strategy.

 

SOLUTION

Developed a comprehensive social media strategy and execution plan with the goal of driving traffic to the Sotheby’s International Realty Canada website; improve website stickiness, and grow the Sotheby’s database.

 

RESULTS

Across each of the platforms tracked, there were dramatic increases across all key metrics. The following is a sample of a few key metrics:

  • 175% increase in website visits via social referral
  • 329% increase in website conversions due to social traffic
  • 674 – 3,320% increase in key tracked social media metrics