LX VENTURES

CHALLENGE

Build and manage a non-existent community of tech entrepreneurs, entrepreneurial professionals, and venture investors.

SOLUTION

Indaba developed and executed a social brand and campaign strategy that included:

• Create and launch a brand for LX Ventures
• Clarified vision, mission, and growth strategy
• Identified relevant stakeholders and built a community building and management strategy based on the needs of the target demographic
  

RESULTS

• Averaged 37 qualified leads per month
• 50% of trading outside of block trades originated from the social media campaign
• 25 – 176% month over month growth on all tracked metrics