LX VENTURES

DATE
2012 – 2013

CLIENT
LX Ventures

SERVICES
Social Media
Social Advertising

CHALLENGE

Build and manage a non-existent community of tech entrepreneurs, entrepreneurial professionals, and venture investors.

 

SOLUTION

Indaba developed and executed a social brand and campaign strategy that included:

  • Create and launch a brand for LX Ventures
  • Clarified vision, mission, and growth strategy
  • Identified relevant stakeholders and built a community building and management strategy based on the needs of the target demographic

 

RESULTS

  • Averaged 37 qualified leads per month
  • 50% of trading outside of block trades originated from the social media campaign
  • 25 – 176% month over month growth on all tracked metrics