Loden Hotel

DATE
2011 – 2015

CLIENT
Loden Hotel

SERVICES
Social Media
Social Advertising

CHALLENGE

Loden Hotel approached Indaba with the goal of increasing online revenue, traffic to their website, create and implement a process for online customer service, and increase overall brand awareness.

 

SOLUTION

Indaba developed and executed a social brand and campaign strategy that included:

  • Facebook, Twitter, and Instagram campaign
  • Social advertising campaigns
  • TripAdvisor and Yelp

 

RESULTS

  • Implementation of social media resulted in over 30% of their direct website conversions coming from social media driven campaigns, up from 0%
  • Increase in year over year revenue by 69%
  • Social media drove 28% of traffic to their website