HS Aware

DATE
2015 – 2017

CLIENT
Abbvie

SERVICES
Social Media
Social Advertising
Influencer Campaign

CHALLENGE

Abbvie approached Indaba to create an online awareness group around Hidradenitis Suppurativa.

 

SOLUTION

Indaba developed a comprehensive strategy that included:

  • Brand name, positioning, and development of all brand collateral
  • Launch and management of social media campaign
  • Influencer engagement campaign

 

RESULTS

Indaba developed, launched, and executed end-to-end marketing for HS Aware. As a direct result of the campaigns we’ve launched, we have driven the following results:

  • The largest public HS support group in the world
  • Exceeded all campaign goals by 5x
  • The campaign was so successful, that HS Aware was rolled out as a non-profit group