Grown Here Farms

DATE
2014 – 2017

CLIENT
Grown Here Farms

SERVICES
Social Media
Social Advertising
Influencer Outreach
Branding

CHALLENGE

Athena Group of Companies approached Indaba with an innovative idea within the agriculture space. Athena needed end-to-end brand development and go to market strategy for their new product line.

 

SOLUTION

Indaba developed a comprehensive strategy that included:

  • Brand name, positioning, and development of all brand collateral
  • Launch and management of online campaign
  • Influencer and PR campaign

 

RESULTS

Indaba developed, launched, and executed end-to-end brand and marketing for Grown Here Farms. As a direct result of the campaigns we’ve launched, we have driven the following results:

  • A cohesive brand that is developing a cult following within Vancouver
  • Doubling of sales each month via online and brand campaigns
  • The influencer campaign gained 332 comments, 12,000 likes, 300,000 reach, and activated 30 top food influencers in Metro Vancouver