CHALLENGE
Athena Group of Companies approached Indaba with an innovative idea within the agriculture space. Athena needed end-to-end brand development and go to market strategy for their new product line.
SOLUTION
Indaba developed a comprehensive strategy that included:
- Brand name, positioning, and development of all brand collateral
- Launch and management of online campaign
- Influencer and PR campaign
RESULTS
Indaba developed, launched, and executed end-to-end brand and marketing for Grown Here Farms. As a direct result of the campaigns we’ve launched, we have driven the following results:
- A cohesive brand that is developing a cult following within Vancouver
- Doubling of sales each month via online and brand campaigns
- The influencer campaign gained 332 comments, 12,000 likes, 300,000 reach, and activated 30 top food influencers in Metro Vancouver